Why Feels Great Commerce?
It’s a really good question we are asked every time Theory is interesting. It’s a question of making sense of a theory. The real issue is that theory isn’t necessarily real. It’s a theory. Your business was built and run mostly on theory. The RESULTS are real. When discussing your strategy analysis, business nous, experience…
Why E-Commerce brands are burning money at the top of the funnel
E-commerce operators spend tens of thousands a month on achieving clicks. Then what? The Click Trap There’s a particular kind of madness that’s become entirely normalised in e-commerce, and almost no one talks about it. Companies will spend £30,000, £50,000, even £100,000 a month on pay-per-click advertising without flinching. The invoices get approved, the campaigns…
Procurement Department – It’s stacked against a partnership approach
Procurement: The Gatekeepers of Indecision When did procurement shift from “the people who order the stuff we need” into this vast, all-seeing function that everything has to pass through? Somewhere between the first “strategic sourcing” presentation and the fiftieth “vendor rationalisation initiative,” they went from facilitators to gatekeepers — and business has felt heavier ever…
The ethos of business has changed
The Closed Door: New Business Development in 2026 May 2026 Something fundamental has shifted in the way business is won and lost. The cold call, the speculative email, the uninvited pitch deck — practices that once defined an entire profession — are not merely declining in effectiveness. They are actively unwelcome. In 2026, the ethos…
Selling to new companies in 2026 is too hard
Every business now shields its decision-makers from incoming information as if guarding against a cyberattack. Names are guarded like state secrets.Email addresses? Locked away and inaccessible to anyone.Phone calls? Forget it. You’ve got to survive the “what’s the call about?” cross-examination before you even get to “hello.” The receptionist has become judge, jury, and executioner…
