The ethos of business has changed
The Closed Door: New Business Development in 2026 May 2026 Something fundamental has shifted in the way business is won and lost. The cold call, the speculative email, the uninvited pitch deck — practices that once defined an entire profession — are not merely declining in effectiveness. They are actively unwelcome. In 2026, the ethos…
Selling in 2026 to new companies is too hard
Every business now shields its decision-makers from incoming information as if guarding against a cyberattack. Names are guarded like state secrets.Email addresses? Locked away and inaccessible to anyone.Phone calls? Forget it. You’ve got to survive the “what’s the call about?” cross-examination before you even get to “hello.” The receptionist has become judge, jury, and executioner…
